The Liquid Workforce: an essential part of the technological (r)evolution
Pablo Baldomá Jones
The digital transformation and the digital era changed the assembling of teams, giving way to fluidity and liquidity that was previously unthinkable.
The liquid workforce is part of the technological (r)evolution. Thanks to it, today we can join forces with people on the other side of the city, the country, the ocean, the world; and what could have been indispensable for the resolution of problems or the achievement of goals, such as the presence of a person on-site, is no longer so.
Just as humanity has adapted to these transformations, culture at work has also done so, and with it, the “liquid workforce” has emerged, which has to do precisely with the opportunity to generate distributed work teams, flexibilities, and fluids, oriented to the fulfillment of goals rather than to the permanence of a person in a certain job position at a specific time.
To achieve a transformation of this type, many companies first need to establish changes in their work structures and develop critical skills that allow them to identify the needs of their collaborators to grow without the need to establish tedious routines. For many startups, this process is natural from day 1.
Today’s workforce demands a new type of employment relationship with their companies and they want them to attend to their work wishes and expectations as well as their personal ones and well-being.
Just as the relationship between the company and its collaborators changes, the economic markets have also become dynamic and our companies must be able to adapt quickly if they want to satisfy the new demands.
Supported and empowered by technology, the liquid workforce is capable of changing its behavior to be able to perform multiple projects anywhere in the world.
According to an Accenture report on the liquid workforce, most companies “are investing in technological tools that allow them to keep up with the constant changes of the digital age” and “view technology not only as a disruptor but also as an instrument for the transformation of its collaborators, projects, and organizations” in order to turn them into entities “highly adaptable and ready for constant changes”.
Companies that manage to incorporate strategies to enhance their way of working will grow abruptly since they will be able to develop a competitive advantage over other competitors in the same market. On the flip side, those companies that do not adapt will suffer the consequences.